There are a lot of marketing tools available nowadays. Some are decent while others probably should never have been created. But what about those gems? The ones the pros use but don’t really want everyone to know about? Well, today we are going to change that and reveal 5 AI or Machine Learning tools that marketers don’t want you to know about.
ChatGPT is a powerful language generation model developed by OpenAI. It’s a type of AI-based technology that uses machine learning to understand and generate human-like text, making it an ideal tool for marketing. It’s so popular that it’s often at capacity, as you can see from the above image.
You can feed it information, such as statistics, details, tone requirements, and urgency requirements—all in natural text format. Then just sit back and let it work its magic. It’s like Google search mixed with a highly capable virtual assistant.
In terms of real-world uses, ChatGPT can be used to write product descriptions for e-commerce websites, make personalized email campaigns, and help jump-start writer’s block with outline suggestions based on certain topics. What’s really impressive is it’s ability to write in a tone that you model; if you feed it an example of a product description and prompt it to use that as a baseline tone for the others, you will be amazed at the consistency.
ChatGPT could be used to send customers personalized email campaigns based on their past purchases and preferences, or based on any input you give it. It’s still early, but I think its safe to say that the applications of ChatGPT are limitless.
Frase.io is a content optimization platform that helps marketers create highly optimized content by using machine learning and natural language processing (NLP). It lets users look at the top-ranking content for a certain topic and use that information to make a content brief that lists the most important keywords, phrases, and topics to include in a piece of content.
One of the main benefits of Frase.io is that it can be used to speed up the content creation process by providing valuable insights into what content is currently ranking well for a specific topic. This can help marketers make sure that their content is optimized for search engines and covers all of the important keywords and topics.
In terms of actual use cases, Frase.io can be used to analyze the top 20 ranking results for a specific keyword or topic and then use that data to create a content brief that includes the most important keywords, phrases, and topics to include in the content. This can be especially useful for creating blog posts, website copy, and even ebooks.
By looking at the top-ranking content, Frase.io can help marketers find gaps in the existing content and make sure that their own content is more complete and interesting. Besides, being able to use research that your top-ranked competitors have already invested in, to form your own outlines, is invaluable.
Designs.ai is an AI-powered platform for graphic design that makes it easy and quick for marketers to make high-quality visual content.
One of the main benefits of Designs.ai is its ability to automate the design process, which can save time and resources for marketers. Users don’t have to hire a designer to make visual content. Instead, they can define their design needs on the platform and get design options and variations in minutes.
In terms of actual use cases, Designs.ai can be used to create a wide range of visual content, such as social media graphics, infographics, brochures, and even website design. For example, you could quickly make a set of beautiful social media banners for the launch of a new product by using the platform.
Tome is still new but touts itself as being able to create presentations or decks in one click. Simply tell it what the presentation is about and let it do its thing. In a few seconds, you will have a basic yet complete presentation, complete with graphics created by DALL-E.
To be honest, I am looking forward to Tome’s development. As is, it’s pretty basic, but after a few upgrades, I can see this being a lifesaver for those of us that aren’t professional deck designers. Tome, if you are listening, more development please, we thank you in advance!
There’s not much to say about Copy.ai, other than I think it’s simply the best AI tool for copy available. I am confident that many people just use the provided output straight out of the box because it is simply that good. Their Google Ad Headline Generator is amazing. I mean, really, how many different ways can you say “file encryption software”?
Their sales copy tools are also quite good. They include some of the more popular frameworks, such as AIDA, BAB, and PAS, to name a few. Overall, I think this is the one to watch in the content generation space. I don’t recommend ever using any AI-generated content as is, but this gets pretty close if you wanted to go that route.
Originality.ai is a game-changing tool that can help protect your website from potential Google penalties related to AI-generated content, or just to be able to know if the content from your writers is original.
There doesn’t seem to be any indication that AI produced content will be an issue, but this tool let’s you decide whether you want to publish it or not, with complete confidence.
Check out these stats from a study titled, ‘An Empirical Study of AI Generated Text Detection Tools‘:
- Originality.AI Accuracy: Version 1.4 had an accuracy score of 93.87%. Version 2.0 improved to an accuracy score of 95.62%.
- Originality.AI False Positives: Version 2.0 had a 14.1% decrease in false positives compared to Version 1.4 (dropping from 2.97% to 2.55%).
- Originality.AI Detection Results: Across 4 datasets tested, Originality’s latest version was the most accurate and effective detector. It had the highest F1 scores compared to 5 other AI content detectors.
They also launched new free tool, the Content Optimizer, which looks at your content and compares it to the top rankings site for your target keyword. It then tells you what additional keywords you should include in your content, according to what is mentioned on other high performing sites. It’s free, so you can’t go wrong.
All in all, AI-based tools such as ChatGPT, Frase.io, Designs.ai, Tome.app, Copy.ai, and Orginality.ai can help you achieve better results by providing valuable insights, automating repetitive tasks, helping you create high-quality, personalized, and optimized content, or checking it its free from plagiarism and original. These tools use natural language processing and machine learning to understand user needs and make suggestions that can improve marketing, content creation, and conversion optimization in terms of efficiency, accuracy, and personalization. By using AI, marketers can get an edge over their competitors and make decisions based on data to improve their marketing strategies and get better results.