Sumant Vasan

Sumant, the Founder and CEO of Spark Hat, commands a robust marketing team of more than 8 seasoned professionals, each highly skilled in their respective domains. His career, spanning over a decade, is marked by his efficient management of diverse teams, which include analysts, brand specialists, digital marketing gurus, graphic designers, and web developers. He polished his skills at two prominent agencies before pivoting towards the brand side, where he took charge of in-house operations.

His rich experience across an array of sectors - Healthcare, SaaS, DTC, FinTech, Real Estate, and Mobile Apps - gives him the unique ability to inject a distinctive flavor into a variety of marketing campaigns. He leverages this experience to devise strategies that transcend traditional industry boundaries.

Reflecting on the integration of once sector-specific strategies into different verticals, Sumant shares, "Our work with brands across multiple sectors has led us to a key realization: strategies that were once deemed industry-specific can indeed be effectively applied across various verticals. A prime example of this is the SaaS marketing campaigns, which are typically heavy on journey funneling. We found that while this automation is generally applied to B2B journeys, a certain subsection could also be successfully integrated into the jewelry sector, which leans towards DTC. The results, needless to say, were exceptional."