Sumant Vasan

As Founder and Chief Strategist of Tekstar Design, Sumant oversees a marketing team made up of over 14 experts in their field. He has over 12 years of experience managing robust teams comprised of analysts, branding champions, digital marketing professionals, graphic designers, and web developers. He has previously worked with two leading agencies himself, while eventually transitioning to the brand side (in-house). His wealth of experience dealing with different sectors: Healthcare, SaaS, DTC, FinTech, Real Estate and Mobile apps, allows him to bring a unique perspective to marketing campaigns with different focuses.

"After working with brands in many different spaces, we realized that many of the once industry specific strategies, can actually be applied successfully across verticals. For example, SaaS marketing campaigns are journey funnel heavy. We realized that although this automation was usually applied to B2B journeys, we could actually implement a subsection of this to the Jewelry sector, more focused on DTC. We had astounding results!" states Sumant

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